Why stand in line when you can shop online?
For more than half of the households surveyed in Connected Nation’s 2010 Residential Technology Assessment, shopping online may be the way to go to avoid the long lines on Black Friday. In a survey of more than15,600 households across the nation, 54% report that they use their broadband connection to shop for goods or services online. That number is very likely to go up as people realize the cost benefits of saving time and money while using a high-speed connection to do their holiday shopping.
Source: 2010 Connected Nation Residential Technology Assessments www.connectednation.hatfield.marketing (n=15,647 adults living across the US in states/territories served by Connected Nation)
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